When I explored the Forbes website, it was clear straight away that it’s aimed at a professional, business focused audience. Everything about the design and content links to ideas of wealth, leadership, and entrepreneurship. Unlike lifestyle based sites, Forbes feels serious and informative, and it’s clearly made for people who are interested in finance, the economy, technology, and business trends. The layout feels quite busy compared to something like Vogue. There’s a lot going on at once - headlines, articles, stock market tickers, and lists are all packed tightly onto the homepage. This gives the site a fast paced, information heavy feel, which matches the type of reader Forbes is targeting. It feels like it’s designed for people who want quick access to important and up to date information. The typography is modern and practical. Headlines are bold and often capitalised, which makes them stand out and feel urgent. The colour scheme mainly sticks to black, white, and grey, w...