Research For the Forbes Website

 When I explored the Forbes website, it was clear straight away that it’s aimed at a professional, business focused audience. Everything about the design and content links to ideas of wealth, leadership, and entrepreneurship. Unlike lifestyle based sites, Forbes feels serious and informative, and it’s clearly made for people who are interested in finance, the economy, technology, and business trends.

The layout feels quite busy compared to something like Vogue. There’s a lot going on at once - headlines, articles, stock market tickers, and lists are all packed tightly onto the homepage. This gives the site a fast paced, information heavy feel, which matches the type of reader Forbes is targeting. It feels like it’s designed for people who want quick access to important and up to date information.

The typography is modern and practical. Headlines are bold and often capitalised, which makes them stand out and feel urgent. The colour scheme mainly sticks to black, white, and grey, with small highlights of gold or red to add a premium, trustworthy feel. The Forbes logo is simple but authoritative, using a serif font that reflects how long established and respected the brand is.

In terms of content, there’s a huge focus on business, investment, technology, leadership, and innovation. You often see articles like “Top 10 Richest Entrepreneurs” or “How AI Is Changing Finance.” These aren’t just random stories - they help reinforce Forbes’ key values of success, wealth, ambition, and future thinking. The site also includes personal finance advice, interviews with CEOs, and expert insights, which shows that the target audience is likely professionals, entrepreneurs, or people who want to reach that level.

One feature I found really interesting is the strong focus on lists and rankings - such as “30 Under 30” or “World’s Billionaires.” These formats are really engaging and create a strong sense of aspiration. Forbes also uses famous figures like Elon Musk or Oprah Winfrey to attract readers and link the brand with power, influence, and success.

The site also makes good use of interactive features. There are videos, clickable charts, subscription pop ups, and comment sections, as well as links to social media platforms. This encourages the audience to stay engaged and keep coming back for updates. However, there are quite a lot of adverts, and at times the site can feel a bit crowded, which slightly affects the user experience.

Overall, I think the Forbes website uses media language really effectively to create a clear brand identity. The serious tone, structured layout, and business focused content all work together to appeal to a professional and ambitious audience. It’s a site that represents success and intelligence, and it makes the reader feel like they’re gaining expert knowledge and staying ahead of the curve.